Havas Media Nederland

Burg. A. Colijnweg 2

1182 AL Amstelveen

Tel : +31 20 545 05 00

Fax : +31 20 545 05 01

Location based marketing

LBM by Havas Media, Foursquare, Google & JCDecaux

How can we reach consumers at the right time and place with the right message and experiences? We know today’s average consumer is constantly changing location, device, and changing the media type with which they interact. To be relevant to these consumers, we need to keep up with them, adapting and changing marketing content to their realities and environments.
As the term ‘’localized’ has taken on new momentum, we see global, regional and local brands all increasingly relying on geo specific media to connect with people in real-time in a more personal, meaningful, and impactful way. Companies like Foursquare, Google, JCDecaux and Havas Media, along with organizations like the Location Based Marketing Association are pioneering the development and application of these location-based experiences for brands and consumers.



Read the Havas Media white paper or see the Slideshare report