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Life tracking

measure, monitor and visualize

One of the biggest innovations to emerge the past year is Life Tracking, which includes smart connected devices and wearable computing that allow people to measure, monitor and visualize activities in their daily lives, from eating and sleeping to exercising and shopping. At CES this year we saw first-hand how different companies are helping people optimize daily activities to be healthier and more productive; make more informed purchase decisions; and manage their social reputation. For marketers, there are many areas of opportunity to become a useful part of people’s lives through life tracking and the notion of the Quantified Self. By working with consumers to set goals and help them achieve these goals, brands can become more meaningful and valuable to consumers