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Progressive screens

Personalized experiences advancing tremendously

The idea behind progressive screens is that, with screens everywhere, the potential for more personalized, integrated experiences between brands and consumers is advancing tremendously. Progressive screens offer opportunities to enhance user experiences, versus interrupting, and enable consumers to “progressively” achieve their tasks or goals. Marketers should think about the different media, marketing and content experiences they are delivering across various devices and screens and seek to develop integrated strategies and cohesive experiences for their brands and consumers.